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the

Litmus
Collective

A private community coaching program for storytellers that offers expert guidance, industry insights, and accountability for taking action.
Come for the live group coaching and learning library; stay for the transformative creative growth and lifelong friendships.

Welcome


Welcome to The Litmus Collective! A place to synthesize clarity and innovation through curiosity, so that creatives can refine their skills and build their personal brands.

Refine your photography, storytelling, and business skills by joining our tight-knit Group Coaching community. 

If you believe in the power of engaged learning to define your direction and learn new skills, then this coaching community is for you! Join our global group of like-minded artists working to build their creative brands.

1-1 creative consulting and brand strategy doesn't have to be out of the picture because of budget. Join Matthew Cicanese every week for group coaching calls that cover trending topics to help guide your growth.

From pitching and pricing to personal branding, you'll learn how to navigate creativity through the same lens as his bespoke 1:1 consulting, but in a cohort-based learning format.

Are you ready to level-up?


Discover Your Path

Unearth new creative paths through community connections. Learn new skills to boost.

Define Your Purpose

Navigate your purpose and personal brand in photography. Decipher how to harness your creative superpowers!

Deepen Your Perspective

We'll dive deep into the details and explore ways of translating your path and painpoints into actionable insights for your road to success.

Testimonials


Don't just take our word for it. Here are some thoughts on how we can help – from members around the world!

How it Works


Filter your focus

Define your destinations and driving factors. Learn what makes you tick, and how to harness your superpowers. Filter the noise of the world and define your path to creative focus.

Unwind your binds

Free your mind from limiting beliefs through group guidance. Often times, I find that figuring out new and innovative approaches requires learning how to think beyond the lens. Understanding our failures and what makes us fumble is the best way forward.

Dial-in your style

I believe you can use these tools and resources found within The Litmus Collective to transform your mindsets and methods, helping you find your unique methods of creating!

Feel & see the growth

Discover how to navigate your personal learning path in photography and creative business.

I can’t guarantee award-winning results, but you will see creative growth if you put in the work with an open heart and curiosity.

Meet your mentor


I've always loved arts and entrepreneurship, but building a personal brand and creative business can be scary and confusing. Thankfully I've been through the flames over the past 15 years, learning how our quirks are qualities that guide us through curiosity when we let them.

This is the power of storytelling and the creative arts.

I'm here for you. I created The Litmus Collective as a way to bring creative innovation to life through community. This space is a "living lab", safe to tinker and grow together. It's centered around how to learn new skills and level-up your personal brand.

Our focus on Creative Skills and Brand Strategy helps get you up to speed on the latest trends and techniques. Topics like building a strong portfolio, discovering creative super powers, defining your personal brand, and getting your name out there effectively.

The best part? This is only the beginning. I believe that what The Litmus Collective will grow to be as a community will bring tremendous value over time from networking with your peers. Having a support group of creative professionals for accountability, focused learning, and friendship is what our storytelling community needs.

Matthew Cicanese

Founder of The Litmus Collective
Creative Coach & Brand Strategist
Bio

Matthew Cicanese is an award-winning wildlife photographer, creative coach, brand strategist, and Founder of The Litmus Collective — an online creative education community on a mission to guide creatives to new opportunities through curiosity. 

A Forbes 30 Under 30 and National Geographic Explorer, He currently serves as an advisor for the Wildlife Conservation Fellowship and has mentored student communities such as the North American Nature Photography Association (NANPA), Dilmah Conservation, and Canon USA.

Why I started The Litmus Collective

I haven't always loved photography. In fact, I didn't pick up a camera formally until I was 14.

As a kid, my profound passion for exploration had me clicking away, and discovering photography taught me how to see the world in ways I could never imagine. It inspires experiences in curiosity and sharpens my storytelling senses through the challenges I face when creating new work.

But the challenges I faced beyond the camera for years were the communication, outreach, networking, and business of marketing my work. Learning to think more creatively in my methods and mindsets was transformative for my art but wasn't helping build my business. 

I had to figure out how to build my personal brand in the process of refining my creative skills.


Having a solid understanding of photography made more sense over time, but every attempt to build my creative business and brand felt confusing. Even when I understood the core concepts and principles for progress, I still became consistently frustrated with the process.

I'm a stubborn, tinkering, creative with mindfully messy methods. It took years before I found my confidence in defining who I was, what I did, and how I helped the world. This journey was the foundation for defining my WHY and the starting point for all things to come. 

I had no idea that my playful approaches were a key to finding focus and joy in creative entrepreneurship. At first, I thought every failure was the final count-down, but as someone with disabilities, I live a life of refining and re-testing. Failures and success paved the path and deepened my perspective over the years. 

Creative growth and building a personal brand are no easy work. I truly understand these pains, and that's why The Litmus Collective came to be. I've gathered and boiled down my 15+ years of experience into a quiet, focused, group coaching community.

Join The Litmus Collective to learn through my mistakes, successes, and questions in curiosity. Curate confidence in your creativity and find joy in building your brand.

What Membership Includes


Weekly

Group Coaching Calls

All coaching sessions are recorded and transcribed, and you’ll have lifetime access to these through the members-only "Litmus Library" – so feel free to dive back in for a refresh at any time.

Monthly

Networking Events

Gain valauble insight and direction to grow into the photographer you want to become! I don't hold back on how you can get better, and provide constructive points that are actionable.

Members-only Forum

on Circle.so

With a quiet, closed forum on the community platform called "Circle", you can gain valauble feedback and direction to grow into the artist you want to become! We don't hold back on how we think you can improve, providing constructive criticism that's actionable in helping you grow!

The Litmus Library

An evergreen learning resource

In addition to live group coaching with Matthew, if you aren't able to make a call, not to worry. Your membership includes access to our replay archives, and ever-growing library of curated content that is exclusive to Litmus.

Topics like building a strong portfolio, discovering creative super powers, defining your personal brand, and getting your name out there effectively.

From top tips to favorite tools, recommended software, and go-to methods for unlocking your creativity through curiosity.

Bonuses!


Hotseat Hot-picks

Your enrollment includes entry into a monthly raffle for one half-hour private coaching call with Matthew!

 

Exclusive Opportunities

Your enrollment also gives you access to exclusive opportunities in our closed Circle Community.

We don't want to spoil ALL the surprises, so let's just say that our community is big on giving back. 

 

FAQ's


We understand deciding to join can be a big step for many artists. It's an investment of time, mental energy, and sheer willpower to fail towards success. As well as the membership fees that help keep the ship afloat. 

Here are some answers to common questions, and bit more detail for full clarity...

How does membership work?

Think of the Litmus Collective like an evergreen creative skills and business workshop.

Your membership unlocks access to our exclusive Circle group, weekly group calls, downloadables, the Litmus Library, and the entire community's support at Litmus.

Where and when do calls happen?
  • Our weekly group coaching calls and workshops are hosted on a private Zoom call. Specific times TBD.
  • For monthly networking events, we use an enterprise virtual events and conferences platform called AirMeet.
What topics do the calls cover?

Our focus on Creative Skills and Brand Strategy helps get you up to speed on the latest trends and techniques. Topics like building a strong portfolio, discovering creative super powers, defining your personal brand, and getting your name out there effectively. 

How do I learn and grow between calls?

With a quiet, closed forum on the community platform called "Circle", you can gain valauble feedback and direction to grow into the artist you want to become! We don't hold back on how we think you can improve, providing constructive criticism that's actionable in helping you grow!

Do you offer private 1-1 coaching?

We understand that in many cases, the best outcomes for coaching can be from a one-on-one experience. That's why I offer a bespoke consulting package for when you really need to create laser-beam level focus. 

If you're seriously interested in this, please let me know here.

How long can I access the content?

Your active membership gives you full access to The Litmus Library: a collection of all the past community calls, events, articles, and deep dives. If you can no longer be a member, you no longer have archive access. However, when you rejoin again - your access returns instantly. 

What if I'm unhappy with the results?

I don't believe this will happen, but if it does you can cancel your membership at any time. There's no obligation to remain a member if the group isn't what you hoped it would be.

Join The Waitlist!


the

Litmus
Collective

A private community coaching program for storytellers that offers expert guidance, industry insights, and accountability for taking action.
Come for the live group coaching and learning library; stay for the transformative creative growth and lifelong friendships.
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Weekly Group Coaching Calls

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Monthly Networking Events

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Members-only Forum on Circle

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The Litmus Learning Library

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Hotseat Hot-pick Coaching Raffles

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Exclusive opportunities and more!

Early-bird access
opens Monday, April 25th!


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